Why Invest in SEO For Your Wellness Business?
If you own a company in the health and wellness industry, you know that many of your customers are researching their options before they come to you. If you want them to be able to find you, then search engine optimization (SEO) should be one of your top priorities.
A common misconception in the online space is that if you build a website, prospective clients and customers will easily be able to find you. But this is not true 99.9% of the time.
Unless you are actively optimizing and working on your SEO, chances are that you’re missing out on a ton of organic leads in your business.
What Is the Best Marketing Channel For Health Practitioners?
These days, an online presence is a must for any business—even the ones that offer in-person services. While we might be a touch biased, we truly believe that one of the best ways to market your health and wellness business is through search engine optimization (SEO). By optimizing your website, you can get in front of the people who need your services the most and be there for them when they're ready to take action.
What's more, you can be there for them even when you're not at work—SEO is an evergreen marketing strategy that will drive leads 24/7, even on holidays or after hours, without you needing to be constantly active.
If you’re ready to start bringing in clients without spending money on ads or loads of time on social media, send us a message to see if your business is a good fit for SEO. We only take on clients we truly believe will benefit from our SEO services.
What is SEO for Health & Wellness Businesses?
The wellness industry is growing rapidly, with a projected growth rate of about $4.2 trillion by next year, and it includes a wide range of services and products that help people take care of themselves—from gyms and spas to yoga studios and massage therapists.
With such a wide range of products and services, though, it can be easy for your business to get lost in the noise or not show up at all. That's why SEO is so important for companies in this space: it can get your business into the top spots on search engines like Google when potential clients are looking for what you offer.
SEO is a method of making your business more visible to those who are searching for businesses like yours on search engines like Google, Bing, and Yahoo. There's a lot more to it than meets the eye, but at its heart: good SEO is about getting your website to show up in search results for keywords (words or phrases) that relate to your business.
What Types of Wellness Businesses Can Benefit From SEO?
Careers in health and wellness can be incredibly rewarding. But unfortunately, many health practitioners don't see the client volume they would like. They have a desire to help as many people as possible, but they feel like they just aren't reaching enough people.
This is where SEO comes in.
Whether you have an online or virtual wellness business, chances are there is significant SEO potential for your business.
Some of our favourite health businesses to work with are:
Psychotherapists, Counsellors & Mental Health Practitioners
Covid changed the counselling & therapy industry. As more and more people turn to therapists and counsellors for support during these times, the laws around online therapy have also shifted. With many therapists now able to see patients virtually across their province, the potential to reach and help more clients has grown drastically.
SEO is one of the best marketing channels for therapists because it allows you to get in front of clients looking for your specific therapy approaches (such as EMDR, IFS, somatic experiencing, CBT, etc.) and allows you to target specific locations within your practice area – which can be difficult with channels such as social media.
Naturopathic Doctors, Chiropractors & Health Clinics
If you’re a clinic owner with a physical location or multiple locations, SEO should absolutely be on your radar. With SEO, we can get your website in front of patients looking for your specific health services whether that’s acupuncture, functional testing, or chiropractic for back pain. When prospective clients are looking for a service, chances are, they’re not going to social media, they’re going to Google. In fact, nearly 46% of Google searches conducted are for local-based services including local health clinics.
Physiotherapists & Massage Therapists
Whether you’re a solo practitioner or part of a physio or massage therapy clinic – SEO can help you get in front of new clients. While the strategy might differ slightly between solo practitioners and clinics with multiple therapists, a quality SEO strategy can get you ahead of your competition and in front of the patients that need your help.
MedSpas & Beauty Clinics
As a medical spa or beauty clinic, competition in your industry can be fierce. Having a solid SEO strategy can mean the difference between the top three positions (which get on average 75% of organic traffic) and not ranking at all. You opened your clinic to help individuals achieve results and feel beautiful – let’s make sure you have the chance to do that.
Nutritionists & Dieticians
If you’re a Registered Holistic Nutritionist or Registered Dietician, SEO can help you to bring the exact types of clients to your doorstep or inbox. With a lead-focused & custom SEO strategy, you can get in front of clients looking specifically for assistance in whatever your niche or expertise might be.
Yoga Studios & Gyms
If you own a yoga studio or gym, local SEO can be a game-changer for you. If your website isn’t actively optimized for search, you could be missing out on hundreds or even thousands of eyes looking for your exact service in your exact area. Optimizing for search means ensuring Google understands and trusts your website so that when a prospective client searches for a query related to your business, you show up.
Meet Ash
Hi! I’m Ash. I am a Psychology grad & Holistic Nutritionist turned SEO expert. With over 4 years of direct SEO and digital marketing experience, I have the experience and confidence to help you reach your goals. I love all things organic marketing, and working with heart-led health entrepreneurs sets my own heart on fire.
When I'm not growing and supporting businesses, you can usually find me up a mountain, on my paddleboard, or speaking broken Spanish somewhere in Latin America.
