Search Engine Optimization Services
What Is Search Engine Optimization?
Search Engine Optimization or “SEO” refers to the process of optimizing your website’s on-page and off-page elements to increase the “organic” or “free” traffic to your website. When you type a search query into Google, you’re not actually searching ‘the web’, but rather an index of the web provided to you by Google.
The goal of Search Engine Optimization is to make your website very easy to interpret for Google and the User and increase its chance of ranking higher on the Search Engine Results Page. Google has over 200 ranking factors to determine which websites to display in their top results, and if you aren’t actively working to optimize your content, chances are, it won’t be found.